Introduction
Edelweiss Financial Advisors Ltd(Edelweiss) is amongst the leading retail broking houses in India. It is engaged in offering comprehensive personal finance solutions since 1994. Edelweiss offers a wide range of services for the discerning equity investor, in addition to online account access and real time trading. The company is a part  of the Edelweiss Group. Edelweiss is one of the leading integrated financial services companies in India.

Markets and Network
Edelweiss Financial Advisors Ltd.  and It's group companies has membership in all the leading stock and commodities exchanges in the country. The firm is a member in NSE, BSE,MCX-SX, NCDEX, MCX,NSEL, NCDEX SPOT,NMCE and ICEX Exchange. It is a depository participant with NSDL. Edelweiss has its roots in Western India and has established nationwide presence spread across major metros and states in the country. It provides online / offline trading in NSE Cash, BSE Cash, NSE FO, NSE CD, MCX CD, MCX Commodity, NCDEX Commodity, NSE SPOT,NCDEX SPOT and NSE SLBM.

Areas of Expertise
Edelweiss Financial Advisors Ltd.  and It's group companies offer real time trading opportunities on the BSE as well as the NSE. It also offers depository and online services to clients for account accessing and information through its online portal catering to the needs of mobile trader as well as the net savvy investor. Edelweiss offers state-of –the–art online trading through its website (www.edelweissfa.com). Regular updates during trading hours, and access to information, analysis and research, and a range of monitoring tools is available. The company has steadily building up a comprehensive portfolio of products and services apart from conventional broking. High speed anywhere trading through the net, online depository services, commodities trading and retail debt products are increasingly areas of special emphasis for the company.

Research
Edelweiss Financial Advisors Ltd. is a research driven organization. Daily Call is its morning newsletter that takes a trading call on the market and gives a ringside view of the overnight national and international events. Customers get real time feeds on news, comments and recommendations through instant messaging that are of utmost essence to the serious trader. The Weekly Watch delivered to all the clients every Saturday evening is the most comprehensive reports of its kind. The report summons developments over the past week, major economic talking points, summary on derivatives markets, technical outlook and trading ideas for the forthcoming week and fundamental investments with an exhaustive research report for a medium to long term horizon. On the commodities side, it releases daily and weekly reports providing outlook on international agri-commodities.

Insurance
Life Insurance Products are absolutely necessary like providing Shelter for your family or education to your children. Life Insurance is the only financial instruments which take care of the standard of living and financial stability to the family in case of eventuality of disability or death. The Main qualities of Insurance are Safety, Protection and Return. Life Insurance is the only product which covers you during all cycles of your life and beyond. It is important to plan while you are earning, to safeguard yourself and your family against all unexpected odds.Our Services available at ZERO Cost through our Pan India Network branches

Mutual Funds
Edelweiss Financial Advisors Ltd. provides a host of services for customers investing in mutual funds. It offers wide range of services like, rankings of different mutual fund schemes, list of new schemes issued in the market, interviews with fund managers, Insta-Nav a quick search based application that enables customers to get the related information about the desired scheme, Primer – a brief description about mutual funds, RBI procedural guidelines and a Risk Profiler – which helps the customers in ascertaining one’s own profile, thus minimizing risk.

Advisory Services
Apart from broking business, Edelweiss Financial Advisors Ltd. is also engaged in offering advisory services of investments into mutual funds, primary market, life insurance and other small saving products. The distribution services add up to their broking business and are serviced by experts at each location. The business is supported by an efficient research and back office team. Edelweiss’s set of diligent advisors helps its customers plan and get more out of one’s money. The schemes include, fixed income, bank fixed deposits, company fixed deposits, small savings schemes, tax saving schemes and NRI deposits. Edelweiss also provides tax planning services – where a list of tax saving schemes and a forum for Q&A where the queries are answered by the tax advisors; and an NRI advisory body, where it provides information for NRIs in helping them makes judicious investment decisions.

Loan Advisory
Edelweiss Financial Advisors Ltd. also provides advisory services on the loan schemes of certain banks to its customers. The schemes include, home loans, adhoc loans, professional loans, educational loans, consumer loans and auto loans. Its advisory services are classified into four categories namely; Primers – giving an overview about all schemes that are available, Calculators – where it helps the customers with quick calculators, Jargon Buster – a translator and Digital Advisors – which help in making decisions easy. It has entered into partnership with many leading banks in providing this facility.

Performance
The company registered strong growth during the first 10 months of 2007. The company added 26,460 domestic customer accounts in 2007 as compared to 25,295 in 2006. Number of terminals, sub brokers and employees almost doubled during this period.

Growth Areas
Edelweiss Financial Advisors Ltd. has diversified its business to other areas such as portfolio management services and is looking forward at opening overseas branches. It plans to introduce company fixed deposits and merchant banking to its current offerings. It is also aiming at increasing their institutional client base, acquiring new business/brokerage firms and also entering into joint venture operations in the near future.

The firm has its roots in Western India especially Gujarat where it is the biggest player. But it has expanded considerably. To find out the cities where we have our operations in click here. And see if you want to become a citizen of Edelweiss .